AIB

One of the biggest decisions a person can make in his or her life is to start their own business. Setting up a business is a difficult decision, with plenty of risk and potential rewards. This case study will show the practical steps an entrepreneur needs to follow in order to decide whether his or her business idea is feasible, to secure finance, to structure the business and to grow and succeed.

Believe it or not, a recession can be a good time to start a business. Such giants as Disney, McDonalds and Procter & Gamble were all started during a recession. New businesses face weakened competition, can attract consumers looking for alternatives and can get a head-start on other businesses that are waiting over-cautiously for an improvement in the economy.

To read more about AIB why not look at the available case studies and/or click to the AIB web site at www.aib.ie