13th Edition Case Studies
Current Case Studies
Starting a Business
How to start your own business- The risks and potential rewards of setting up a business
- Research and planning new business ideas
- Forming and managing a business
Effective emarketing
- Overview of Bus Éireann
- emarketing trends in Ireland today
- Bus Éireann and emarketing
Managing Business in an Economic Downturn
- Economic cycles
- Performance and growth
- Managing a business through a recession
- Strategies for the future
Market Research To Improve The Customer Experience
- The importance of the customer experience in Dublin, Cork and Shannon Airports
- Customer service
- Market research
- Understanding customer needs
Financial Complaints Resolution
- The role of the Financial Services Ombudsman
- Consumer complaints
- How to make a complaint to the Financial Services Ombudsman
- Mini-case studies – the Financial Services Ombudsman in action.
Online Piracy
- Technology in business
- The structure of the Internet
- Online fraud
- The impact of piracy on business
Industrial relations in Ireland
- Industrial relations in Ireland
- Social partnerships and collective bargaining
- Resolving industrial action
- The services of the Labour Relations Commission with examples of its Conciliation Service in action
Winning Streak Product Development
- Mission statements
- Marketing mix
- Market research
- Product development
Understanding Pensions
- How pensions work
- Budgeting and managing your finances
- The importance of starting a pension early
- Maslow's Hierarchy of Needs
Great advertising is only as effective as the audience it reaches
- What is advertising?
- Target markets
- Media planning
- Measuring advertising results
